Sell digital products on Instagram
Your DMs are the store. No website needed.
Stop sending people to “check the link in bio”. When someone comments your keyword, okan replies publicly, sends a DM with your product and a Buy button, takes the payment over UPI or card, and sends the file once it’s paid.
your.handle
a.follower GUIDE 🙏
your.handle Sent! Check your DMs 💌
your.handle replied to your comment
Here you go! The full guide is ₹199 👇
The Creator Money Guide
₹199 · PDF
Buy ₹199
Payment done
✓ Paid ₹199 · UPI
Payment done
By product
Guides for what you sell
A worked example, the exact setup and the questions buyers ask — for each kind of product.
- from ₹299Notion TemplatesFor productivity and study creators.How to sell Notion templates
- from ₹499Lightroom PresetsFor photographers and editing creators.How to sell Lightroom presets
- from ₹999Fitness PlansFor fitness coaches and trainers.How to sell fitness plans
- from ₹299Canva TemplatesFor designers and social media creators.How to sell Canva templates
- from ₹199eBooksFor writers, educators and coaches.How to sell ebooks
- from ₹499LUTs and Video FiltersFor videographers and editors.How to sell LUTs and video filters
Why the DM
Why selling in the DM works
They asked
A comment is someone raising their hand. The reply arrives while they are still looking at your post.
One tap to buy
The product and the Buy button are in the chat, not behind a profile link they have to go and find.
It scales with the reel
Ten comments or ten thousand: every one gets the same reply, within your plan’s monthly limit.
Questions
Selling digital products on Instagram: FAQ
Do I need a website or a store?
What kinds of files can I sell?
Can I give something away for free?
How do buyers pay?
Open the store in your DMs.
Free to start. okan only takes a small fee when a buyer pays.
Instagram Business or Creator account · no Facebook Page needed