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For photographers and editing creators

How to sell Lightroom presets on Instagram, while you sleep.

Stop answering “which preset is this?” under every before-and-after, one DM at a time. Ask followers to comment PRESET, and okan replies to each of them, sends the preset pack with a Buy button, takes the payment over UPI or card, and delivers the file.

Start selling Lightroom presetsPricing
11:52

your.handle

Instagram

a.follower PRESET pls 😍

your.handle Check your DMs 💌

your.handle replied to your comment

The Monsoon pack is ₹499 — 12 presets for mobile and desktop. Tap Buy 👇

Monsoon Preset Pack

₹499 · PDF

Buy ₹499

Payment done

✓ Paid ₹499 · UPI

Payment done

Monsoon-Preset-Pack.pdfTap to download
Illustration

The setup

Selling Lightroom presets from your comments, step by step

About ten minutes, once. After that it runs on every matching comment.

  1. 01 · The ask

    Ask for “PRESET”

    Say it in the reel and the caption: “Comment PRESET and I’ll send it to you.” Before-and-after reels do the selling. Ask for the keyword in the caption and pin a comment that repeats it.

  2. 02 · The product

    Upload what the buyer gets

    A PDF with a download link to your preset pack (for example a shared Google Drive folder) plus install steps for Lightroom mobile and desktop. okan delivers PDFs, not ZIP files.

  3. 03 · The automation

    Write the reply and the DM

    Choose the post, set the keyword to PRESET, and write the DM. For example: “The Monsoon pack is ₹499 — 12 presets for mobile and desktop. Tap Buy 👇”

Questions

Selling Lightroom presets: what people ask

Can I upload the .xmp or .dng files directly?
Not today — okan delivers PDFs up to 25 MB. Put the download link to your pack inside a PDF with install instructions; buyers get it the moment they confirm payment.
Should I give a free preset away?
Many creators do: one free preset on a reel grows the list of people who comment, and the full pack sells on the next post.
How do buyers pay?
The Buy button in the DM opens a Razorpay checkout. They can pay with UPI or card.
When do I get the money?
Buyers pay okan through Razorpay. You ask for a settlement whenever you like, and it is paid out within 72 hours on Free or 24 hours on Pro.

Also selling

Your next preset pack sells itself.

Free to start. okan only takes a small fee when a buyer pays.

Start freeSee how it works

Instagram Business or Creator account · no Facebook Page needed