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For writers, educators and coaches

How to sell ebooks on Instagram, while you sleep.

Stop sending buyers to a checkout page they abandon before paying. Ask followers to comment BOOK, and okan replies to each of them, sends the ebook with a Buy button, takes the payment over UPI or card, and delivers the file.

Start selling ebooksPricing
11:52

your.handle

Instagram

a.follower BOOK please!

your.handle Check your DMs 💌

your.handle replied to your comment

The Salary Negotiation Playbook is ₹199 — 60 pages, instant download. Tap Buy 👇

The Salary Negotiation Playbook

₹199 · PDF

Buy ₹199

Payment done

✓ Paid ₹199 · UPI

Payment done

The-Salary-Negotiation-Playbook.pdfTap to download
Illustration

The setup

Selling ebooks from your comments, step by step

About ten minutes, once. After that it runs on every matching comment.

  1. 01 · The ask

    Ask for “BOOK”

    Say it in the reel and the caption: “Comment BOOK and I’ll send it to you.” Post a reel teaching one idea from the book, and offer the rest for the keyword.

  2. 02 · The product

    Upload what the buyer gets

    The ebook as a PDF, up to 25 MB. Compress large images first if you are close to the limit.

  3. 03 · The automation

    Write the reply and the DM

    Choose the post, set the keyword to BOOK, and write the DM. For example: “The Salary Negotiation Playbook is ₹199 — 60 pages, instant download. Tap Buy 👇”

Questions

Selling ebooks: what people ask

Can I sell an EPUB?
okan delivers PDFs. Most ebook buyers on Instagram read on their phone, where a PDF works everywhere.
Will buyers be able to download it again later?
Yes. Paid download links stay valid for a year, and buyers can use them several times.
How do buyers pay?
The Buy button in the DM opens a Razorpay checkout. They can pay with UPI or card.
When do I get the money?
Buyers pay okan through Razorpay. You ask for a settlement whenever you like, and it is paid out within 72 hours on Free or 24 hours on Pro.

Also selling

Your next ebook sells itself.

Free to start. okan only takes a small fee when a buyer pays.

Start freeSee how it works

Instagram Business or Creator account · no Facebook Page needed